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fulfill your greatest vision

build, grow and unlock the full potential of your life and business

Markus Lühmann cofounded companies in Germany and Singapore, is coaching entrepreneurs, managing directors and executives to build, grow and optimize their business and reach their goals, self-fulfillment and maximal potential. Clients include founder, managing director and manager of DAX, Fortune 500 and SMEs. He studied business at University of California, Berkeley and University of Munich, where he worked at the Institute for Innovation Research, Technology Management & Entrepreneurship and at the Center for Advanced Management Studies.

In USA, Europe and Asia Markus worked for his own companies as well as Deutsche Bank Corporate & Investment Banking, Mercedes-Benz Research & Development North America in Silicon Valley and other brands. 

Markus Lühmann is Founder of Wistor GmbH, with coaching clients ranging from founders to managers, who worked at Bosch, Lufthansa, Daimler, McKinsey, Siemens, Amazon, Axel Springer, MTV, Adidas, Lindt, Bilfinger, Universal Music, InterContinental Hotels & Resorts and lots more.

He is coaching self-made multimillionaire entrepreneurs in different sectors, well-known family business owners, doctors, psychologists, lawyers, diplomats and others internationally.


Our own real estate focussing ocean and lake front properties

In addtion to coaching and building companies Markus is together with his wife owning and developing exclusive villas, retreats, beachfront apartments and penthouses as luxury vacation rentals

One of our 1st line ocean front properties in Canary Islands

We are specialised in natural ocean, river and lake front properties with direct private water access. Our privatly owned buildings are designed organically with premium quality natural materials. Our own properties are unique in nature, on multiple hectares private space and can be rented for a peaceful extraordinary experience (right picture, one of our properties in Italy).

One of our ocean properties in Italy from 12th century.




One of our lake front properties in Germany

Connect with natural energies of the greatest harmony and privacy. Panoramic oceanfront properties with private beach access (right picture, one of our properties in Canary Islands with direct private ocean access). 

Markus worked for Deutsche Bank, Deloitte, Shearman & Sterling, Mercedes-Benz and other companies in Silicon Valley and multiple countries internationally. Furthermore to founding Wistor, Bioviera, Digital Creators and HML Ventures he is founder of Galaxonic GmbH with clients from SME’s to corporates like SAMSUNG.

Build the beautiful life you truly desire

Create your lifetime of fulfillment, reach your goals and maximal potential.

Since 2013 Markus is married. Together with his wonderful wife Lin, the successful architect, he co-founded and Bioviera, specialised on high quality real estate, property management and development focussing on natural, luxury villas for sustainable living.

Together with his excellent team, Markus is organizing Germany’s largest Digital Marketing Meetup, Digital Strategy, Marketing & Growth, Berlin Entrepreneurs Group and Germany’s largest ReactJS Meetup sponsored by various companies like SAP, BCG Digital Ventures, AtlassianAmazon and lots more.

See the awesome feedback of our participants of Bayer, Siemens, eBay, Rocket Internet, Facebook, Dropbox and others, more at

Starting ecommerce in 2004 with his first product sourcing in Asia and America to marketing it online during high school, Markus is building businesses and uses his real practical experience from multinational corporations and startups during his seminars, consulting and coaching in-person and online.  

In addition to his practical experience at running his own and working with other international companies, coaching over 10.000 coaching hours, being speaker and organiser at seminars, workshops, events and Meetups at Amazon, SAP, BCG Digital Ventures, Bain & Company, Zalando, Humboldt University and lots more Markus is constantly exchanging knowledge with other experts and taking part of other seminars and workshops himself to keep his practical knowledge up to date.


Work Experience


Wistor GmbH, Founder & CEO (since 2012)
Wistor hilft im Coaching erfolgreich Gründern, Geschäftsführern und Managern von der Gründung bis zur Optimierung ihrer Unternehmen. Zu unseren Kunden zählen erfolgreiche Geschäftsführer, Unternehmer und Manager, welche eigene Visionen verwirklichen und für internationale Unternehmen wie Bosch, MTV, Lufthansa, eBay, Daimler, IBM, Axel Springer, Bilfinger, Deutsche Bahn, Hugo Boss, Universal Music, InterContinental Hotels & Resorts und viele mehr gearbeitet und ihre Ziele umgesetzt haben.

Digital Creators, Co-Founder (since 2016)
Connecting top talents of the global digital industry. Organised lots of awesome events sponsored by Amazon, Wistor, Atlassian, BCG Digital Ventures, Galaxonic, Zalando, Delivery Hero, SAP and lots others. Events e.g.1) Germany’s Largest React Meetup: React.js & React Native Meetup participants are CTO’s, Founders, iOS, Android & Javascript Developer, 2) Germany’s Largest Digital Marketing Meetup: Digital Strategy, Marketing & Growth Meetup participants are CMO’s, Founder, Directors, Manager & Consultants, 3) Berlin Entrepreneurs Group: Participants are Founders and Intrapreneurs. Participants are from startups and international companies like Siemens, Bayer, Amazon, Google, eBay, Dropbox, Facebook, BCG, Rocket Internet, Axel Springer, Sixt, KPMG, Fraunhofer, SoundCloud, SEMrush, SimilarWeb, Udacity, Lidl Digital, Oetker Group, Johnson & Johnson, ThyssenKrupp, Microsoft and lots more.

Bioviera, Co-Founder (since 2016)
High quality real estate, property management and development focussing on natural, luxury villas for sustainable living.

Galaxonic GmbH, Founder (since 2011)
Galaxonic® is specialized in e-commerce & digital marketing. Clients range from small and medium companies to corporates like SAMSUNG.

HML Ventures, Founder (since 2005)
E-Commerce, Real Estate, Trading, SaaS, companies internationally


Selected work experience in addition to own companies before 2011

Deutsche Bank (Corporate & Investment Banking)

Global Markets, Equity Research: performing analysis, forecasts, valuation, report writing, financial modeling of European steel companies (ThyssenKrupp, Salzgitter, ArcelorMittal, Voestalpine, SSAB); writing a coverage initiation report for a media & technology company, analysis and valuation of internet companies (HolidayCheck, ElitePartner, Jameda, Focus Online, Playboy Deutschland publishing, online-travel, subscription and publishing as part of Tomorrow Focus and its peer group), sector overviews, alerts and Deutsche Bank’s German Stock Ideas; roadshows with executive boards and investors

Mercedes-Benz Research & Development North America

Corporate Finance, Controlling & Risk: Restructuring in foreign affiliates, post-merger integration, compliance and controlling; Mercedes-Benz Research & Development North America develops hardware and software interfaces for the digital car, connects cars to the cloud and mobile devices, and improves cars with the design, electronic, hybrid, hydrogen and mobile technologies; report writing for management meetings, performing analysis, reporting for MBRDNA to Daimler AG, In addition Markus wrote his bachelor thesis at Mercedes-Benz Research & Development North America in Palo Alto. He was invited and granted access by courtesy of Prof. James van Horne, A.P. Giannini Professor of Banking and Finance, at Stanford University for his research.

Shearman & Sterling (Antitrust law, Corporate Law, M&A)

Assisted at and learned from international cases: Barclays Private Equity/disposal of TUJA to Adecco, DaimlerChrysler/disposal of Chrysler to Cerberus, Huawei Tech./establishment of a joint venture with Symantec Corp. in China, introduction of acquisitions for Sal. Oppenheim and for Novartis, meetings and conference calls with clients, German Federal Cartel Office and EU Commission

Center for Advanced Management Studies (LMU CAMS) at University of Munich

preparation and assistance to international Visiting Professors at LMU CAMS

Mercedes-Benz USA (Mercedes-Benz Hybrid)

Corporate Finance, Controlling & Risk: Restructuring, in support of a merger, led the process of creating and mapping a cost center structure for a new merged company, integration from Quickbooks to SAP, move of Mercedes-Benz Hybrid from Hybrid Development Center in Troy Michigan, Global Hybrid Cooperation (Joint Venture between General Motors, Daimler, Chrysler and BMW) after successful finish to Detroit Diesel Cooperation in Detroit, Michigan, reporting for Mercedes-Benz Hybrid

Deloitte (Audit & Tax)

Audit, Annual Financial Statements: Auditing of consolidated financial and annual financial statements according to IFRS and HGB in different teams in a commodity, financial and a technology company

Institute for Innovation Research, Technology Management and Entrepreneurship (INNO-tec) at University of Munich

Technology Management & Innovation Research: research for the PhD program: technology industry & innovation

Education during University 

University of Munich (LMU), Germany
during B.Sc. in Business Administration studied abroad at Universitat Pompeu Fabra (Barcelona, Spain), University of California, Berkeley (CA, USA) and Tecnológico de Monterrey – EGADE (Mexico), bachelor thesis in cooperation with Mercedes-Benz Research & Development North America in Palo Alto, USA and was invited and granted access by courtesy of Prof. James van Horne at Stanford University for his research

University of California, Berkeley, USA
study abroad in California, Business Administration, as part of B.Sc. at University of Munich

Stanford University, USA
invited & granted access by Prof. J. van Horne, written B.Sc. theses together with Mercedes-Benz Research & Development and one research paper about restructuring, global automotive industry, innovation and technology management, as part of B.Sc. at University of Munich

Universitat Pompeu Fabra, Barcelona, Spain
study abroad in Barcelona, Business Administration, as part of B.Sc. at University of Munich

Tecnológico de Monterrey, Santa Fe, Mexico
study abroad in Mexico City (EGADE Business School, Santa Fe), Business Administration, MBA exchange program, as part of B.Sc. at University of Munich

Education during high school

Annette-von-Droste-Hülshoff-Gymnasium, high school in Düsseldorf, Germany
German Abitur (A-Levels)

Woodberry Forest School, private boarding school in Virginia, USA
high school exchange during high school at Annette-von-Droste-Hülshoff-Gymnasium

Universidad Carlos III de Madrid, Spain
Diploma: Lengua y Cultura Españolas, studies during high school summer break

unlock your infinite potential

optimize the full potential of your your career and business, discover your own high self value and develop your fullest potential